Breakthrough Impacts in Multiple Sectors
“It is often said that the role of CEO is a lonely one, but it becomes a lot easier when you make connections with outstanding thinkers who can inspire you to drive forward your own performance and that of the organisation. I found that person in Michael Bayler. He was also thoughtful, creative and challenging and was a great inspiration to me.”
The rules of growth have radically changed. Post-digital brands are no longer built on a linear funnel of communication, purchase and use, but on a continuous and real time cycle of customer experience and expectation.
These “intelligent brands” have true agency. Meaningful customer experiences are underpinned by contextually informed, human-centred services, moving on from yesterday’s relevance and personalisation to deliver tomorrow’s Recognition, Recall and Response.
My global clients include many of the world's leading brands and technology companies, including King.com, NatWest, Coca-Cola, Unilever, Zurich Insurance, Diageo, Telefonica, BBC, Discovery, FremantleMedia, Bacardi Global Brands, Warner Bros., BSkyB, BT, SABMiller, Mundipharma, Cognizant, HCL, Nokia, Ogilvy, Robbie Williams and Simon Cowell.
Services and Credentials
Digital Transformation (Diageo, Bacardi, Unilever, BT, Rai TV, SABMiller)
Digital Innovation (BSkyB, Coca-Cola, Zurich Insurance, Sony/ATV, John Wiley)
Digital GTM (Warner Bros, FremantleMedia, Telefonica, BT, Discovery Channels)
Digital Content Strategy (FremantleMedia, SyCo, Nokia, Ogilvy, Discovery Channels)
Digital Customer Experience (NatWest, Zurich Insurance, Diageo, Bacardi, Unilever)
Digital Format Development (FremantleMedia, SyCo, Ogilvy, BSkyB)
Proposition Development (Zurich Insurance, NatWest, Mundipharma, Telefonica, Naturopathica, Cognizant)
Brand Positioning (Robbie Williams, lastminute.com, Telefonica, Naturopathica)
Brand Purpose (Mundipharma, RBS, lastminute.com)
Brand Partnerships (Robbie Williams / T-mobile, Warner Bros, Nokia)
Legend, maverick, visionary - take your pick ... The guy's commitment, insight, experience and constant willingness to refresh are unquestionable.
Microsoft
In particular, his ability to turn sharp-end technical developments into easily understood, compelling propositions that appeal to all stakeholders, is a rare and valuable talent.
Telefonica
Mike has deep experience and expertise in consumer value, and the ways digital has transformed the media and marketing landscape …he played a key role in both shaping the strategic context and facilitating dialogues with senior players.
Fremantle Media
Mike’s razor sharp mind, his depth of experience and knowledge in the behavioural drivers of the social networking revolution and his ability to bring it to life through analogy, are some of the qualities I experienced that have made him the respected thought leader and author that he is.
Diageo
His deep experience and expertise in consumer value in digital, the impacts on social and content strategy, and the implications for both the creative and planning aspects of brand building, were invaluable to me at the time, and we continue to collaborate closely today.
Bacardi
Our work with Mike not only validated our instinct, but helped us to crystallise a new proposition for clients and validate it with a wide range of industry leaders. It was valuable for all of us, it was fascinating ... and lots of fun too!
Sony/ATV Music Publishing
Mike’s future vision, consumer insight, technical grasp, and also cultural intelligence, make him a critical partner for us.
Rai
… a unique talent: to take technical concepts and turn these into value propositions, that can be easily understood by business leaders, industry commentators and consumers.
BT
He has a deeply impressive ability to find the trend in the chaos and the simple message in the complex. A great advisor and truly a gifted thinker in the digital space.
Cognizant
Spend half an hour in the same room as Mike and you'll understand the level of passion, intelligence and energy that he contributed to my project.
Yorkshire Building Society
The role of CEO is a lonely one but it becomes a lot easier when you make connections with outstanding thinkers who can inspire you to drive forward. I found that person in Michael Bayler.
The Marketing Store
Michael has an incredible capacity for understanding the whole of the problem and the intellectual resource, tenacity and drive to get to the solution.
Music Ally
Michael is one of the most scarily smart people in the UK communications industry. He has a unique talent for pulling some of the most exciting ideas in media and turning them into concrete business tools.
Sense Worldwide
The terms ‘visionary’ and ‘innovative’ are only part of the story. Mike adds passion. I value his insights and company.
Nokia