Publications and Events
Michael has published two acclaimed digital strategy books, Promiscuous Customers: Invisible Brands – Delivering Value in Digital Markets (co-authored with David Stoughton, Capstone, Oxford, 2002) and The Liquid Enterprise – How The Network is Changing Value, What It Means for Business, and What Leadership Needs to Do About It (Infinite Ideas, Oxford, 2016).
He has also written for The Wall Street Journal, Billboard Magazine and the Design Management Journal.
He is the Founder and Host of #UNTHNKBL LIVE, the weekly online think tank for change leadership.
Among many international speaking engagements, Michael has delivered digital master classes for The Marketing Society, MIDEM, AdTech, IESE Business School, Sun Microsystems, Microsoft, VMWare, Daily Mail Group, FremantleMedia, IDM and Salesforce.
The Liquid Enterprise
The Liquid Enterprise provides a radical rethink of how the new Network Dynamics drive markets, the implications for enterprise and brand, and how we must overturn the principles of traditional business strategy in order to survive and thrive in the unforgiving, chaotic environment that is the market.
“The Liquid Enterprise is the first work to take an unflinching look at the unenviable job of transformation leadership, through the eyes of the leader. Taking us far beyond the usual digital platitudes, Michael Bayler once again challenges his readers to discard everything they know, in exchange for an entirely fresh view of strategy that, finally, is fit for today’s and tomorrow’s purpose.” Richard Mosley, Global Vice President of Strategy, Universum, author of Employer Brand Management
“Everyone’s talking about change and disruption, but no one seems to have the instructions. Until now. The Liquid Enterprise explains exactly what we’ve all been worrying about, why that is, and how to rethink business strategy for a future that demands we constantly transform – or die.” Brian Wong, Founder and CEO, Kiip
“The Liquid Enterprise squares up to a Gordian Knot that is the single most important problem facing big businesses today – how to convert the chronic uncertainty that undermines our confidence in the future into our most powerful strategic weapon. Michael Bayler slices through that knot with simplicity, brevity and wit.” Tony Ageh, OBE, BBC Controller
Promiscuous Customers:
Invisible Brands
Part field book, part manifesto, and part behind-the-scenes expose, Promiscuous Customers, Invisible Brands is a practical guide which leads the reader through the cycle of strategy, specification, planning and implementation of an e-business. It balances crisp observation with just-in-time pragmatism, on a solid foundation of value and quality management.
Created by two of Britain's most experienced and visionary strategists, Promiscuous Customers, Invisible Brands provides the insights, the framework and the toolkit for confident, flexible management through the next wave of digital business.
"For a readable, thought–provoking and challenging assessment of how to deliver value in digital markets, this is a recommended read."
European Centre for Customer Strategies
Legend, maverick, visionary - take your pick ... The guy's commitment, insight, experience and constant willingness to refresh are unquestionable.
Microsoft
In particular, his ability to turn sharp-end technical developments into easily understood, compelling propositions that appeal to all stakeholders, is a rare and valuable talent.
Telefonica
Mike has deep experience and expertise in consumer value, and the ways digital has transformed the media and marketing landscape …he played a key role in both shaping the strategic context and facilitating dialogues with senior players.
Fremantle Media
Mike’s razor sharp mind, his depth of experience and knowledge in the behavioural drivers of the social networking revolution and his ability to bring it to life through analogy, are some of the qualities I experienced that have made him the respected thought leader and author that he is.
Diageo
His deep experience and expertise in consumer value in digital, the impacts on social and content strategy, and the implications for both the creative and planning aspects of brand building, were invaluable to me at the time, and we continue to collaborate closely today.
Bacardi
Our work with Mike not only validated our instinct, but helped us to crystallise a new proposition for clients and validate it with a wide range of industry leaders. It was valuable for all of us, it was fascinating ... and lots of fun too!
Sony/ATV Music Publishing
Mike’s future vision, consumer insight, technical grasp, and also cultural intelligence, make him a critical partner for us.
Rai
… a unique talent: to take technical concepts and turn these into value propositions, that can be easily understood by business leaders, industry commentators and consumers.
BT
He has a deeply impressive ability to find the trend in the chaos and the simple message in the complex. A great advisor and truly a gifted thinker in the digital space.
Cognizant
Spend half an hour in the same room as Mike and you'll understand the level of passion, intelligence and energy that he contributed to my project.
Yorkshire Building Society
The role of CEO is a lonely one but it becomes a lot easier when you make connections with outstanding thinkers who can inspire you to drive forward. I found that person in Michael Bayler.
The Marketing Store
Michael has an incredible capacity for understanding the whole of the problem and the intellectual resource, tenacity and drive to get to the solution.
Music Ally
Michael is one of the most scarily smart people in the UK communications industry. He has a unique talent for pulling some of the most exciting ideas in media and turning them into concrete business tools.
Sense Worldwide
The terms ‘visionary’ and ‘innovative’ are only part of the story. Mike adds passion. I value his insights and company.
Nokia